Budget Essay

Here you should describe how you arrived at your sales forecast in section 2. 1. You should also provide any detailed calculations that led you to the sales forecast values. You should also summarize any research or figures that led you to make this sales forecast. Note: your description of assumptions should also include a reference to an authoritative, outside (non-text, etc. ) resource cited in â€Å"Section 6. 0 Works Cited†. Here you should provide a screenshot of your capital expenditure budget, also listing the sources of data and assumptions that led to each line item in table format. Briefly describe the total investment and, if necessary, why major items are necessary to achieve the company’s strategy. Note: on the internet, you can research â€Å"capital expenditures† in the Internal Revenue Code – not on the IRS website – and that will help you identify the types of expenditures that should be distinguished from other expenses. From there, you can research the internet for examples of capital expenditure budgets to get an idea of the formatting or review the examples at http://office. microsoft. com/en-us/excel-help/ Briefly describe the NVP, IRR, accounting rate of return, and payback period for all 5 years of this analysis. Indicate the discount rate you used, and how you arrived at it. Note: your description of assumptions should also include a reference to an authoritative, outside (non-text, etc. ) resource cited in â€Å"Section 6. 0   provides examples of each of the Section items required below, so review those examples and tutorials very carefully to ensure maximum points.

Balance Scorecard

Balance Scorecard (BSC) is the focus of every company because of great belief that this is an approach for measuring performance with the combination of the so-called traditional measurement of financial aspect compared to the measurement of non-financial ones. BSC seeks the performance’s measurement of the business as a whole with the four (4) important perspectives listed as follows: a) Financial Perspective is one of the perspectives that the company needs to focus on because this is measuring the performance of financial part’s reflection.This has something to do with the return of investment or simply termed as ROI, the company’s cash flow including the number of debtors and economic value-added. b) Customer Perspective is the other measures to have the customers’ direct impact for the computation of the company’s market share or the percentage of market, the surveys made to customer that also includes the number of complaints. c) Internal Busi ness Processes Perspective is the measurement of reflection of the performance of business processes like the presentation of manufacturing efficiency cycle, the processing time information as well as the measures of productivity.d) Learning and Growth Perspective is the measures in order to describe the employees of the company in terms of the learning curve like the profile of staff education, the time of training and the survey made to the satisfaction of employees. The perspectives as stated above helped small and large companies to translate the strategy into action and even provide the metrical setting to track the progress of the of all companies. Balance Scorecard P 3 Analysis:As further analyzed, the measures are truly ‘customer centric’ because as proven the customer satisfaction was viewed due to increased in sales or the increase in income resulting from the acceptance of the product and the repeated customers’ generation. In addition, the product shi pment is related to the driving satisfaction of many customers that were met by the companies. The efforts of marketing are said to be measured by the data being tracked from the web portal which was then created for the partners’ distribution channel.The items that are tracked are the site usage, online ordering and the effects of direct mailing in the areas of marketing as well as advertisement on the leading generation and the activity in the portal level. The improved performance was truly due to the company’s viewing from the perspective of potential, prospective and present customers because Balance scorecard was exactly simplified to the four (4) key measures depicting the satisfaction among customers, hassle index of customers, the delivery that must be on-time and most importantly the lead times.Bridgeport Hospital is using the BSC for four (4) years and proven that the satisfaction of patients and customers increased. Many businesses considered to be small or large are continuously earning because the greater contributions are coming from customers whether old or new customers. A higher percentage is absolutely coming from the customers in order for many companies to grow and even learn to improve their products or services. BSC really contributes in achieving the success of most companies because at an early period, many companies may still improve the things that should be done in order to meet the needs of their customers.More issues from customers as well as their complaints may be resolved through the use of BSC. Balance Scorecard P 4 Conclusion: I think that the efforts of the companies to evaluate the business from the customers perspective was only one of the key contributions to improve performance, because this may give focus wherein the strategy described as competitive correspond to the success of most firms by means of targeting the attention of the segment specific to the market such as the niche in the market.This strateg y is very effective and done in order to survive wherein the companies may face the distress in financial areas. SGC and Futura are the companies using BSC, and they proved that the point of evaluating the business from the perspective of customer is a great help to the company as a whole and resulted to increase in sales and income. I should say that there should be equal reviews with regards to financial, internal business processes and the learning and growth perspectives aside from the customer perspectives that most companies should pay attention to.BSC is a tool in management providing the framework to translate the strategy into action and as mentioned this is a combination of the financial and non-financial measurement. This is seeking the measurement of performance of the business to financial, customer, internal business processes as well as learning and growth perspectives. In totality, this will provide a set of tracking metrics in order to track the progress of most com panies and against the objectives as well as the goals for meeting the initiatives strategically.The managers’ and employees’ motivation may also include their corresponding performance because these are the key enterprise’s challenges needed for more improvement of most companies. The said initiatives in strategic aspect may result to the departmental cascades and the objectives of individual corresponding to the strategy. Balance Scorecard P 5 References Ahn, H. (2001). `Applying the Balanced Scorecard Concept: An Experience Report,` Long Range Planning 34(4), 441-458. Atkinson, A. , and M. Epstein (2000). `Measure for Measure.` CMA Management 74 (September), 22-28. Denton, G. A. , and B. White (2000). `Implementing a Balanced-Scorecard Approach to Managing Hotel Operations,` Cornell Hotel & Restaurant Administration Quarterly 41(1), 94. Field, T. (2000). `Full Measure,` CIO 13(14), 140-145. Fisher, M. J. (2002). `Balanced Storecard Step-By-Step,` The CPA Jour nal 72(7), 17-18. Frigo, M. L. , and K. K. Krumviede (2000). `The Balanced Scorecard,` Strategic Finance 81 (January), 54. Green, M. , J. Garrity, A. Gumbus, and B. Lyons (2002). `Pitney Bowes Calls For New Metrics:The Company Used a Balanced Scorecard to Manage Performance and Increase the Bottom Line,` Strategic finance 83(11), 30-36. Gumbus, A. , and B. Lyons (2002). `The Balanced Scorecard at Philips F. lectronics,` Strategic Balance Scorecard P 6 References Finance 84(5) (November), 45-49. Gumbus, A. , D. Bellhouse, and B. Lyons (2003). `A Three-Year Journey to Organizational and Financial Health Using the Balanced Scorecard: A Case Study at a Yale New Haven Health System Hospital,` Journal of Business and Economic Studies 9(2), 54-65.

Chinese in London Essay Example | Topics and Well Written Essays - 2500 words

Chinese in London - Essay Example The author of the paper tells that Britain promotes cultural connections with many countries through the use of cultural festivals and events. This is particularly prevalent in terms of Chinese culture. The interest that Britain people in general have towards China and the Chinese culture can be seen in the dramatic increase of people learning Chinese within Britain. There are close to 100,000 people throughout the United Kingdom who are learning to speak Chinese through language classes. One explanation for this interest is the focus that Britain has placed on Chinese culture. This interest in the culture and history of China has continued to grow among United Kingdom citizens. This evaluation will consider the China in London cultural festival that occurs annually around the time of the Chinese New Year. The festival is an example of the celebration and teaching of the values of one culture within another. In this case, the annual festival is continuing to grow, driven by an increa sing interest in aspects of Chinese culture. There are many different aspects to this festival, including a variety of events, exhibitions and concerts. For London residents who have a Chinese heritage, the event provides a way to express cultural pride. Additionally, China in London makes use of many Chinese people and groups from China itself, forming and maintaining relationships between the two countries. The process of organising and planning the event each year is a substantial logistical effort involving a large amount of long-distance communication and coordination. The festival lasts approximately a week, beginning with the lighting of Chinese lanterns, which occurs in Oxford Circus. The final component of the cultural event is a celebration of the Chinese New Year. This occurs at Trafalgar Square, and consists of a large number of performances and events. The exact dates of the festival are different each year, but they generally centre on the dates of the Chinese New Year . For example, in 2010, the festival ran from February 14 to February 21, where February 14 was the official date of the Chinese New Year. China in London is a celebration of values and traditions that are an ingrained part of Chinese culture, but are not well recognised in the Western world. It is now considered to be the largest celebration of the Chinese New Year outside of China. This case study considers the China in London festival, with particular reference to the 2009 and 2010 festivals. Theme One: Globalisation and the visitor experience The world continues to grow more globalised, with travel between countries becoming commonplace, and many aspects of different cultures intermingling with one another.

The general characteristics of Temple Architecture Essay

The general characteristics of Temple Architecture - Essay Example One of the key characteristics of ancient temple architecture was their dedication to a deity. Most of the ancient temples were built as a dedication to the gods that were worshipped in those times. The Roman temple of Fortuna Virilis is also referred to as the temple of Portumnus because it was in dedication to the Roman god Portumnus, the god protector of the harbors and trade at sea (history of roman). The Greek temple of Poseidon in Paestum, Italy was also a dedication to the Greek sea god, Poseidon and even had a massive statue of him in its main hall (Cape Sounion,2008). While the temple of Amenhotep was largely a dedication to his father amen, the northern part of it was dedicated to the Egyptian god Osiris (Andrews, 2005). The Mesopotamian white temple was built at a very high place, on the ziggurat platform, because the people of Mesopotamia believed that it was in high places that their god would visit the earth (Sumerian Art). Thus as part of their architecture, most of th ese temples had statues that represented the deities to which they had been dedicated All temple architecture was inspired by religious beliefs but perhaps none portrays this so much as the Egyptian Temple designed by Amenhotep the third during his reign. This is the largest temple to ever be built in Egypt. It boasted 385,000 square meters coverage and was built in such a manner that it could flood when the waters of the Nile rose, leaving only the inner part dry. This was based on the religious belief that when the water level went down, the re-emergence of the temple would signify a sort of rebirth of the world, like in the time of creation (Andrews, 2005). The Greek Poseidon temple was also based on the religious belief that since Poseidon was the sea god and the temple was located near waters then it would only be fitting to dedicate it to the sea god in order to win his favor (Cape

Essentials of corporate financial management Coursework

Essentials of corporate financial management - Coursework Example In addition, the tool can easily be modified to reflect updated information or changes in perceived risk, this is done by amending either the cash flows used or using an alternative discount rate. NPV however, is not without its problems. While the method is easily understood by those with an accounting background, a positive NPV leading to the acceptance of a project and a negative NPV a rejection. The actual calculations can be difficult to explain to a non-financial manager, the method can also be time consuming to set up in the first place. As such, the client may choose to use alternative methods including payback period or internal rate of return (IRR). Payback period is tool which gives a simple approximation of the length of time a project will take to pay back based upon an undiscounted cash flow. As such, the tool is easily explained to the non-financial manager but can be seen as oversimplified, not taking into account the time value of money (Arnold, 2007, Tennentt 2008). IRR on the other hand is similar to NPV in that the tool works with discounted cash flows however, instead of delivering a bottom line return on the project, the tool returns a return as a percentage in relation to the discount rate used. As such, this can be an appealing way of presenting financial information to managers who are used to dealing with percentages and other forms of sales data. Despite the use of these tools for the purposes of financial evaluation, it may be of greater importance for the client to consider qualitative data in relation to potential projects as well as the financial data. For instance, the client may consider the marketing benefits associated with the project which could be used to drive a clear message of the company’s commitments to the community and the wider social environment. In addition, the client also needs to be careful to consider the nature of the assumptions used in the building of any financial models. For instance, an assumption has been made that the cost of particle acquisition has been guaranteed by contract at ?3.50 per tonne for the next five years. However, the client should consider various scenarios such as the liquidation of the supplier and the then changed cost of acquiring the raw material in such an environment. As such, it may be stated that the validity of any financial modelling is only as good as the information from which the model is built. As such, while the clients NPV methodology is a good one in conducting a project appraisal, the client should also consider conducting a number of other forms of analysis alongside this, including payback period, IRR and qualitative analysis. A sample payback period, NPV and IRR have been provided in appendix one with the following results: NPV: ?3,847,144 – Accept Project IRR: 79.93% - Accept Project Payback period – Within 2 years Client 2 In the scenario presented, the client is left with two major options for the funding of any futur e expansions, namely long term debt funding through bonds and long term equity funding through the issue of new share capital. In addition, the client may consider a hybrid option issuing both long term debt and equity to fund future growth. In making any decision, one of the prime considerations of any financing exercise is to consider the cost of finance. In general terms, the cost of debt is seen in the literature as having a generally lower

Real world business issues Assignment Example | Topics and Well Written Essays - 2000 words

Real world business issues - Assignment Example It is vital for business manager to anticipate and identify them so that they can be exploited as new opportunities of growth. Thus, business managers are important linkages that integrate external opportunities and organizational growth by identifying themes and concerns for the benefit of the organizations. The paper would be discussing four major themes that have emerged as critical external factors which considerably influence the productive outcome of the firms and help it to maintain market leverage. The characteristics of emerging external and unstructured issues are essential paradigms that need to be identified and evaluated for evolving effective strategies so that issues can be resolved early and turn impending failure into stepping-stones of success. The tangible and intangible elements of external environment often create hassles that adversely impact organizational growth. They become major contributor for its deteriorating performance. Slater and Narver (1995) believe that firms which constantly make efforts to acquire, process, and circulate information across the organization about markets, products, technologies, and business processes etc., tend to succeed in anticipating changes and meeting them with creative and flexible approach. Consequently, managerial leadership of business managers become key enabling element that helps firms to maintain its leverage in the market against all odds. The following four themes are critical factors that influence organizational p erformance. Globalization has emerged as one of the most important external issues that has long term cascading impact on the organizational processes and performance. Globalization can be broadly defined as ‘the diffusion of goods, services, capital, technology, and people (workers) across national borders’ (Sirgy et al., 2004: 253). Technology has been major

American History 1946-2012 Essay Example | Topics and Well Written Essays - 1000 words

American History 1946-2012 - Essay Example Primarily two objectives, that is, supporting democracy and containment of communism, shaped the US policy for the Cold War. In his â€Å"Joint Address before Congress†, President Truman clearly asserts, â€Å"Greece must have assistance if it is to become a self-supporting and self-respecting democracy.† (Truman, 1947, p. 3) The US policy of containment was fundamentally the outcome of President Truman’s reaction to the Soviet leaders’ expansionist tendency. This policy of containing the expansionist Soviet leaders remains the baseline of the US policy during the whole period of the Cold War. Indeed, almost all of Truman’s descendants, more or less, had attempted to put this policy of containment into operation in different contexts with different measures (Nigel, 2006, pp. 45-49). The Cold War can be considered as a clash of interests between the Soviet Union and the United States of America, the superpowers of the world during the post Second-Wor ld-War era. The war continued from 1947 to 1991. After the World War II, the US foreign policymakers did not need Soviet support any more to defeat the Axis Powers; therefore, they refused to acknowledge the Soviets’ security concern in Europe. ... Indeed, these distrusts and strife between the two superpowers subsequently the 50 years long Cold War ensued. In February 1945, the failure of the Yalta Conference in the Crimea was essentially one of the events which forecasted the Cold War (â€Å"The Cold War†, 2003, pars. 1). Though during the Cold War, ideological, political, economic and military tensions existed at an extreme level, the superpowers did not become involved in any direct war. Rather their military involvements were confined to proxy wars in various geographical regions of interests. Nuclear arm race between the two main parties of the war, the USA and the Soviet Union, began as a response to the superpowers’ desire to overpower each other. (Schweizer, 1994, pp. 69-74) During the Cold War, Kennedy Administration’s cold-war policies diverged a bit from the baseline of the traditional US foreign policy. During the most critical period of the War in the 1960s, President Kennedy adopted a policy, variedly known as â€Å"Flexible Response†, â€Å"Containment of Communism† and â€Å"Reversal of Soviet Progress†, etc, which was more tactful than his predecessor, Dwight Eisenhower’s militarily staunch response to the Soviet Forces (Schweizer, 1994, p. 209). In fact, this diplomatic stance of the Kennedy Administration critically shaped the premises of future American foreign policy. Truman’s policy was to restore economy in the war-affect European countries, since he believed that â€Å"The seeds of totalitarian regimes are nurtured by misery and want†¦They spread and grow in the evil soil of poverty and strife† (Truman, 1947, p. 6). The main goal of his policy was to ensure

E&P overview Essay Example | Topics and Well Written Essays - 2500 words

E&P overview - Essay Example The Liquefied Natural Gas is slated to deliver in two phases, Train 1 and Train 2 to be completed in 2007 and 2009. The former will supply LNG to America and the latter to Asia for next 25 years. Apart from making Qatar Petroleum and ExxonMobil major producers of LNG, The project will also strengthen the position of Qatar State in the LNG market. By the decade’s end Qatar’s LNG exports will exceed 77 Mta. The offshore development of construction and installation of two wellhead platforms and two offshore pipelines for the required gas feedstock is being carried out by J. Ray McDermott Middle East. A Joint Venture between Qatar Petroleum and ExxonMobil, Barzan Project will yield will yield about 1.5 billion cubic feet per day of domestic gas to be supplied for infrastructural and industrial projects of the State of Qatar. The project for Appraisal, Development and Production Sharing Agreement (ADPSA) signed between Qatar and ONGC Videsh Ltd, with latter as the operator of Najwat Najwat Oil Structure. ADPSA ranges for a period of 20 years with initial two years dedicated to Appraisal and rest for development. Appraisal phase includes reprocessing of 200 sq km of seismic data, and drilling of two appraisal wells, which started in 2007. According to a latest news report ONGC Videsh Ltd has found oil in the Najwat Najem block. According to Kurdish Regional Government that the oil reserves if northern Iraq are exploited, it can lead to increase in oil production of Iraq from 2 million barrels per day to 8 million barrels a day. A Joint Venture between company with an investment of US $2 Billion gas exports to Oman and includes setting up of 500 Km of gas pipeline. The pipeline will transfer one billion cubic feet of gas per day to Oman. Oilex is recommending to Joint Venture participants and the Omani regulatory authorities that 7 inch casing be run and a production testing program carried out over the primary and secondary objectives

SINGLE TEENAGE MOTHER WITH NEWBORN Research Paper

SINGLE TEENAGE MOTHER WITH NEWBORN - Research Paper Example Millions of teenage girls get pregnant in the United States every year and most of them are those who did not take any contraceptive measure. Teenage pregnancy in the US is anticipated to be around 1 million with 85 percent as unplanned (Sams par. 1). Teenage pregnancy, for some mothers, is a disaster for their lives but for others, it is something of a blessing. Research suggests that many deleterious effects can result from teenage pregnancy- effects that are psychological, physical and social. This paper intends to discuss what social problems do single teenage mothers go through and how the society deals with them. The issue of teenage pregnancies has always been considered as disagreeable in all ages (Holgate, Evans & Yuen). Duncan studied what effects teenage pregnancies had on social outcomes for the mother and found that although teenage pregnancies are expected to make the single mother suffer emotionally, socially and financially, still in many cases the mother regard the s ocial outcomes as positive and consider it a delightful experience staying connected with the child. Gillham (11) found that single teenage mothers feel respectable and powerful. He conducted a research about 533 single teenage mothers who came from lower socio-economic status. ... Thus, for many single teenage mothers, their pregnancy and childbirth comes as an opportunity rather than devastation (Duncan). Kidger, while discussing the features of the New Labour’s Strategy as a part of the Teenage Pregnancy Strategy, states that the policy tends to offer the single teenage mothers better education and employment in order to save them from long term social exclusion. However, Kidger states that the efforts for making the social inclusion possible for teenage mothers will result in encouraging them to develop more intimate relationships in teenage. Female teenagers will start taking their pregnancy as a valid option and an opportunity to avail better job opportunities. Giullari also concluded from his study that such policies are actually supporting the teenage pregnancies rather than controlling them. Despite positive outcomes experienced by many single teen mothers, it is impossible to ignore the stigma attached to the concept of teenage pregnancy. Socia l discrimination, prejudice and late modernity have given rise to the need of resilient mothering practice that teenage mothers should utilize to look after their children (McDermott & Graham). Research also confirms that working single mothers who are in their teens have to suffer from social exclusion due to which they have to mother in poor conditions. They have to develop kin relations and a strong mother-child relationship to gain the identity of a good mother. This makes young mother practices impulsive but restricted by social inequalities. Single teenage mothers have been stigmatized by the society so much so that this perception has created great negative impacts on their lives and their

Abuse of Separate Entity lifting the corporate veil Essay

Abuse of Separate Entity lifting the corporate veil - Essay Example the liabilities contracted on behalf of the company. Under normal circumstances the creditors of the company can have recourse for their dues against the assets of the company and they cannot attach the liability to the personal assets of the shareholders. Under certain circumstances it may become necessary for the company to fix up the responsibility on individuals in respect of some liabilities contracted by them on behalf of the company. The exact circumstances under which the courts will 'pierce the corporate veil' as it is technically known, depends on the state laws. However in general under the following circumstances the courts will look beyond the corporate veil phenomenon and provide a remedy to the creditors. Where the circumstances are such that the shareholder has lost the privilege of limited liability and has become liable personally to the creditors. This situation may arise when the company continued to carry on the business for a period of six months after the number of its members was reduced below the minimum as prescribed by law with the knowledge of the shareholder Under the common law courts would allow the lifting of the corporate veil only in cases where the company is a 'mere facade concealing the true facts', or, in the parlance of earlier cases, a mere 'sham', Gower,LCB (1992) However the circumstances under which the courts will find such a 'faade' or 'sham' are considered to be very rare. In the case of Woolfson v StratchclydeRegional Council, 1978 SLT 159 at 161:the House of Lords observed that the corporate veil can be pierced only where special circumstances exist to indicate that the company is a mere faade concealing true facts. "The recent decision of the Court of Appeal in China Ocean Shipping Co v Mitrans Shipping Co Ltd, (1995) 3 HKC 123appears to have narrowed the already limited circumstances in which a court will lift the corporate veil." Following the ruling of this case if a person uses the corporate veil to protect him from legal obligation prior to the arising of the legal obligation then the corporate veil will not be pierced. On the contrary if the person uses the corporate veil to protect him after the legal obligation is established then the corporat

The Impact of ICT on an Adult in Employment Essay Example for Free

The Impact of ICT on an Adult in Employment Essay My Dad needs his laptop in order to run his weekend disc jockey business. These needs include keeping up to date and accurate computerised accounts of booking forms, receipts and other references. He also keeps the CD collection stored on the Laptop. It is essential that he uses his laptop to run his disc jockey business. The above reasons are a good example of why he has a Laptop rather than a Desktop computer because he can use the laptop while he is on the move. The Intel Centrino mobile technology enables my Dad to connect to the Internet without any wires. He has also used the Laptop to produce a user friendly website to advertise our business on the web as well as in the Yellow Pages. He also makes regular price and administrative changes to the website in order to keep in competition with other local DJs around the area. My Dad also updates the website in design and layout, as well as including new pages and photos. This enables customers to browse the website to see our set up and how the business is run. They can then book at disco online and my Dad checks the e-mail to see if any bookings have been received. He will then send out the correct documentation to the customer to confirm the booking. Having the Laptop has affected his working style in many ways. Before he didnt have a laptop computer, his bookings were hand written and kept in a folder. This meant that any record could have been lost or misplaced quite easily. Without the laptop computer, our advertising was limited to the Yellow Pages and leaflets only. Now, we can advertise over the net, enabling customers to see what theyre getting and booking confidentially online. Also, the cataloguing system of our CD collection was handwritten, and searching for requests was a tough task. Now, the collection is computerised and in alphabetical order. The Laptop computer meets my Dads needs well for a number of reasons. For example, it has dramatically changed his working style and the way he goes about his work. Also, he can now order CDs and disco equipment online from our Walsall and Birmingham based stockists. He can also order online motor and car electrical parts from the wholesalers, which is situated in Cannock. He also orders from other stockists around the country. It is essential that my Dad needs Sky+ because he comes home from a stressful day at work to relax in front of the television. The ordinary terrestrial television didnt suit his needs and therefore, we had Sky + installed. This is a service that allows him to record programmes while watching another. It also enables the viewer to pause, fast forward and rewind live television. As he is a busy person, he doesnt have the time to go the shops. As this service is interactive, he can order many items off the digital shopping channels, like QVC, Ideal World, Bid TV and Price Drop TV. He also books holidays off the Sky TV Travel Shop and FTN, formally Thomas Cook TV. Also, a new interactive service is coming to all Sky viewers, where they can buy groceries and everyday items from their local supermarket and have it delivered directly their house. As he has two jobs, he is a very busy person and needs to shop in the least time consuming way. The interactive and shopping channels on the digital service is an ideal way of shopping quickly and in the comfort of his own home. Sky+ meets my Dads needs well for a number of reasons. For example, when he works over, we record his favourite programmes, which he can watch when he gets home. Also, he can pause any programme while he is preparing any food or drink or if he needs the toilet. The interactive service also helps him, as he doesnt go to the shops that regularly, he can buy off the shopping channels. The majority of his purchased items arrive in good condition, but in some cases, he has had to send some of the items back to the suppliers due to damage of wrong item being sent out to him. He has also has a case where the item got sent to the wrong address and another where the item got lost in the post. My Dads phone is the current smart phone brought to you by Nokia. It has a 1-mega-pixel camera, which has a built in 4x digital zoom. These photos are stored on to the memory card and can be printed off at any Kodak Kiosk. Above all, it has a video recorder, which can record for as long as you wish. The phone also contains a built in photo and video editing package, so you can delete any unnecessary parts of your video or photo. It has an 8-mega-byte internal memory with additional add-on memory via the upgradeable memory cards you can buy at any electrical retailer. It also has Bluetooth technology, an MP3 player and the phone can synchronise with your computer via the supplied USB cable. With this cable, you can download upgrade applications for your phone. You can also download pictures, logos, videos and ringtones. Additional add-ons are available from many phone and electrical retailers to enhance the capabilities of this Nokia smart phone. My Dad needs his mobile phone for many reasons. For example, as he is a mobile DJ and is away from home due to engineering contracts, it is essential that he uses his mobile phone in order to contact friends and family via voice calling or text messaging. The above methods also enable friends and family to contact him. He also uses it to play games on it and download additional software upgrades, MP3 files, videos, pictures, games and ringtones. This enables him to keep his phone up to date with other models. His phone also has an Infra-red port, which he can challenge friends, family or other people to a game of his or their choice depending on whose phone it is. The phone also has Bluetooth wireless technology, which enables him to send any data to other Bluetooth users at high speeds, which is formally known as Quickshare. You can buy many Bluetooth accessories for the Nokia 7610. For example, my Dad has purchased a Jabra BT800 Bluetooth headset. He has brought this so he can make and receive call while he is driving. He has also brought a Hewlett Packard Bluetooth Dongle, which enables him to download additional software upgrades, MP3 files, videos, pictures, games and ringtones from his laptop. However, to enable the above devices to work, you must connect the device to the mobile phone, and perform a non-authenticity activity, which enables the two devices to connect automatically. My Dads mobile phone meets his needs well in many ways. For example, he can use the phone while he is on the go, very handy and useful to contact engineering suppliers while he is out on contract. Also, he can receive calls from potential customers who want a disco, and my Dad can give them a price of the job and send the a booking form to confirm the bookings. Most of all, he can contact friends and family, or vice versa, to see how things are going.

A Study on the Problems Faced by Teachers in a Mixed Essay Example for Free

A Study on the Problems Faced by Teachers in a Mixed Essay A Study on the Problems faced by Teachers in a Mixed-ability Class. P. Karthi, Assistant Professor, Department of English, Gobi Arts Science College, Gobichettipalayam. Mixed ability as used in ELT usually refers to the differences that exist in a group in terms of different levels of language proficiency. This might be a result of simply the amount of time they have spent for learning, their different language learning abilities or learning style preferences. Almost all groups are mixed-ability. The world of English language teaching (ELT) presents a great number of ideas and concepts, expounding a vast assortment of styles, models and techniques, but often makes a general assumption on the make-up of actual classes in which such teaching methods are to be employed. In an ideal teaching environment, we might all wish for energetic, highly-motivated and able students coupled with a limitless supply of time and resources, but the reality that many of us have to face is far from the ideal situation. For a variety of restrictive reasons there is a need for teachers to make the best use of what is available and to do so in the most productive way that ones personal teaching methodology might allow. Teaching students with mixed ability can pose a unique set of challenges. Diversity in language, culture, confidence and ability can all come into play for teachers in the classroom Working with students, sending them down different paths in order to arrive at a similar goal can be one of the most challenging things for teachers of all backgrounds. However with patience, respect and hard work all the seemingly grand problems can be overcome to the benefit of all. As such, it is our intention to present a brief, basic summary of what we believe to be a sound starting methodology for approaching classes with students of mixed abilities. As a first step in managing the diversity of student ability in the classroom, there needs to be an analysis of the needs of the students. With this analysis the teacher will gain much ground in the effort to determine and support the needs of every student. This analysis will provide an opportunity for the students to reflect on their ability and style and prepare them for the fact that the class will not be managed in the traditional manner. While this action seems to add work for the instructor on the front end of things we think we can easily liken it to the old adage ‘an ounce of prevention is worth a pound of cure’. Upon determination of the individual student needs the teacher can strive to coordinate the students into functional learning groups based on their skills and learning pace. The construction of focus groups allows the instructor to proactively increase the effectiveness of the lesson plan and provide realistic and achievable assignments to the students. The groups can work together based on their skill level or at that time the instructor can intermingle the weaker with the advanced, which will also contribute to creating variety in the class. This method allows for all students to advance toward a mutual goal at an appropriate pace for their capacity and avoids putting them off with material that is outside of their aptitude. Provided the instructor has established focus groups based on ability or learning pace the next step is to consider the curriculum to be utilized. The instructor should prepare a collection of authentic information and materials that can be used with varying requirements for the class. These materials can be utilized in the classroom to provide different tasks for the unique skill levels so as to achieve conformity in the exercise, while utilizing realistic expectations of what can be accomplished based on individual groups. To this end the instructor can include several different versions of the same homework task in order to align with achievement levels and maximize the benefit to all the students. Ultimately in this very limited summary we feel that we need to consider the psychology of the students, the effects of this methodology on them and how to work to benefit each and every student. If caution is not taken to include all students fully the weaker students will potentially not achieve and consequently experience the natural reaction of avoiding the activities they are not successful in. Because of this reaction the achievement gap will only be widened rather than narrowed. To this end, instructors must make an effort to make the classes inclusive while differentiating in order to ensure student achievement across the board and not just with the better performing students. While there are so many different facets in managing a class of students with mixed abilities, by taking some basic measures teachers can manage the challenge effectively for the benefit of all. We can be certain hat we have only begun to scratch the surface of the issues faced by teachers of classes with mixed ability students, but we hope we have provided some basic building blocks for individual instructors to start with. As instructors we have the responsibility to show respect and provide reasonable attention to all students and we feel strongly that utilizing the previously stated methodology is a start down a path to achieve such ends. Differentiating Instruction for Advanced Learners in the Mixed-Ability Classroom.

Iberia group

Iberia group 1. Iberia Group Iberia is Spains largest air transport group and the fourth-largest in Europe. It is also the leading airline on routes between Europe and Latin America, with the most flights and destinations. And is member of Oneworld, a global alliance of leading airlines. Company is in business from 1927. And is only European airline has posted profit from last 13 years. In 2008 its main activities; Transport of passengers and cargo Aircraft maintenance Handling services in airports It flies to more than 118 destinations in 45 countries. But it reaches 189 destinations in more than 70 countries with membership with Oneworld alliance and code sharing accords with other airlines. Worlds 9th largest aircraft maintenance and engineering firm. In 2008, company completed deep inspections of1,384 aircraft,208 engines, 30 APU (auxiliary motors) and 68,396 components, among other tasks. It offers its service in 41 Spanish airports. And has fleet of nearly 8,500 ground vehicles and employs more than 8,500 people. In 2008, it attended 223 airlines,79.9 millions of passengers and about 420,000 aircraft, in Spain. In 2008,28.5 million people chose Iberia or its regional franchise partner for their air travel. 1.1. Iberia Shareholders 2. British Airways On 25August1919, BritishAirways forerunner company, Aircraft Transport and Travel Limited (ATT), launched the worlds first daily international scheduled air service between London and Paris. They completed its successive 90 years in airline industry. British Airways is world leading and flagship carrier of UK. That fly to more than 300 destinations worldwide and company carried 33 million passengers in 2008/09. And it is also member of Oneworld a global alliance of leading airlines. Company carried 777,000 tonnes of cargo to destinations in Europe, the Americas and throughout the world. At the end of March 2009 Company had 245 aircraft in service. 2.1. History In 1924, Britains four main fledgling airlines, which had by then evolved into Instone, Handley Page, The Daimler Airway and British Marine Air Navigation Company, merged to form ImperialAirways Limited. By 1925, ImperialAirways was providing services to Paris, Brussels, Basle, Cologne and Zurich. In the mid 1930s, a handful of smaller UK air transport companies merged to form the original privately-owned BritishAirways Limited, which became Imperial Airways principal UK competitor on European routes, operating out of another new airport, Gatwick. Following a government review, ImperialAirways and BritishAirways were nationalised in 1939 to form BritishOverseasAirwaysCorporation (BOAC). In 1972 Government announced its intention to merge BEA and BOAC to form BritishAirways. The BritishAirways Group was established, which would eventually result in BOAC and BEA being dissolved on 31 March 1974 upon the formation of BritishAirways. In 1976 Worlds first passenger supersonic services were inaugurated simultaneously by BritishAirways to Bahrain (Concorde G-BOAA) and AirFrance to RiodeJaneiro via Dakar. Concorde flights to WashingtonDulles commenced, but problems with noise levels delayed operations to New YorksJFK airport. In 1984 British Airways became PLC. And in 1987 British Airways privatised and completed merger with British Caledonian which was financially troubled that time. In 2000 British Airways completed its acquisition of 9% of the shares in Iberia, at a total of Ptas41 billion ( £155m). In 2003 British Airways withdrew Concorde, signalling the closure of the worlds only supersonic passenger services. The last scheduled commercial flight was BA2 from JFK operated by G-BOAG. 2.2. British Airways Shareholders 3. Destinations of Iberia and BA 3.1. Iberia Group Destinations Spain 38 Destinations Europe 47Destinations Africa 9Destinations America 22 Destinations Near and Far East 1Destination Oceania 1 Destination Total 118 Destinations 3.2. BA Group Destination UK 9 Destinations Europe 67Destinations Africa 15Destinations America 38 Destinations Middle East and South Asia 12Destination Asia/Pacific 7 Destination Total 148 Destinations 3.3. BA and Iberia Fleet Aeroplane Iberia British Airways Airbus A-340/600 12 Airbus A340/300 21 Airbus A-321 19 11 Airbus A-320 45 35 Airbus A-319 22 33 Boeing 747 55 Boeing 777 42 Boeing 767 21 Boeing 757 15 Boeing 737 22 Avro RJ100 9 Avro RJ85 2 Total 119 245 According to 2009 3rd quarter report, Iberia operating with 114 Airbus fleet. 3.4. Iberia and BA Facts and Figures of 2008 and 2008/09 Iberia and BA Iberia Financial Year Ended on 31 Dec. 2008 BA Financial Year Ended on 31 Mar. 2009 Noncurrent asset 2450 8142 Current asset 3184 2346 Total asset 5634 10488 Equity 1564 1846 Noncurrent liability 1765 4500 Current liability 2305 4142 Total Equity and Liability 5634 10488 Revenue 5223 8992 Total recognise income/(Expense) (236) (358) Fuel cost 1666 2969 Pensions (307) Number of employees 21578 44987 3.5. Iberia and BA Accumulated Facts and Figures of 2009 Iberia and BA Iberia 3rd Quarter Statement 30 Sep. 09 BA 2nd Quarter Statement 30 Sep. 09 Noncurrent asset 2400.1 8074 Current asset 2034.3 2354 Total asset 4434.4 10444 Equity 1582.5 2161 Noncurrent liability 4652 Current liability 3631 Total Equity and Liability 10444 Revenue 3333.0 4102 Total recognise income/(Expense) (181.9) (208) Net Debt (1520.8) (2362) Fuel cost 889.6 1228 Pensions (2633) BA has 2 pension schemes called Airways Pension Scheme (APS) and New Airways Pension Scheme (NAPS). That in the past six months, the surplus in APS scheme fell from  £860m to  £27m, while the deficit in the NAPS scheme ballooned from  £1.2bn to  £2.7bn. However, Iberia says it can pull out of the deal if BA fails to resolve its pension deficit problem. 4. SWOT Analysis SWOT is strategic analysis tool which help us to scan micro and macro environment of an organisation. Which includes; Strength, Weakness, Opportunity and Threats. Where Strength and Weakness is called micro environment factors and Opportunity and Threat is called macro environment factors, in which Strength and Opportunity is helpful to achieve company goals and Weakness and Threats is harmful to achieve company goals. 5. PESTLE Analysis PEST analysis stands for Political, Economical, Socio-culture, and technological and is framework of scanning tool for macro environmental forces of strategic management. Which is later extended by Legal and Environmental forces and called by PESTLE. This can help to start new investments or business. Political: How Government get involved in business to make certain change in laws. Political factors which has effects on any organisation or business such as Political Stability, Tax Laws, and Labour Laws. Economical: Economical factors such as economical growth, interest rate, exchange rate or inflation rate have major impact on policy making on decision making that how to run business in future. Socio-Cultural: It includes cultural aspects how people will behave towards product. Such as health consciousness, population rate, religion, or age. Technological: Technological aspects includes; research and development, new emerging technologies. Furthermore it can have affect cost, quality and lead to innovation. Legal: factors include discrimination law, consumer law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Environmental aspects includes; Weather, Climate or Climate change. It may affect such as tourism and farming. Growing awareness to climate change is affecting companies. It both can create and destroys existing market. 6. Iberia 6.1. Strength Iberia is Spains largest air transport group and the fourth-largest in Europe. And is member of Oneworld, a global alliance of leading airlines. It flies to more than 118 destinations in 45 countries. And have 119 plains fleet. In 2008,28.5 million people choose Iberia or its regional franchise partner for their air travel. Iberia is the first European airline and third in the world best prepared to face the crisis, according to the â€Å"Top Performing Companies† ranking compiled by Aviation Week. 6.2. Weakness Iberias cabin crew have just finished one round of strikes and are promising more in a dispute over changes to their jobs. BAs attempts to cut cabin crew and freeze pay could also result in strikes. Ground staff and pilots are equally willing to use industrial action to get their way. 6.3. Opportunity Iberia is going for merger with BA which would save them 400 million Euros yearly. Increase in technology is playing important role such as online ticketing, and online check-in system is saving time and cost on operations. On 5 February 2006 the new Terminal 4 at Madrid Barajas was given over to Iberia and the Oneworld alliance members. This provided much-needed expansion capabilities for Iberia. Iberia is responsible for around 60% of the airports traffic. 6.4. Threats Credit crunch and increase in fuel prices and global warming are creating threats to airline industry. Because of credit crunch people are focusing on savings. Cheap airlines emerging which offers good services to travellers and people like to travel with these airlines. Climate change is another factor people are very conscious about environment friendly products. And airlines have big contribution in increase of CO2 emission in world. 6.5. Political/Legal During the dictatorship of Miguel Primo de Rivera, the aviation companies in Spain were combined and become state-controlled as a general interest public utility, coming into effect in early 1928. The airline was nationalised on 30 September 1944 and became part of INI. In 2001 Iberia once again privatised and listed on stock exchange. On January 9, 2009 the European Commissions Competition Service authorised BA and Iberia merger. 6.6. Economical Economical situation on the globe is not good it hits worst every business specially banking sector and airline industry. Because aircrafts is expensive mean of travel and people are pointing their attention to saving. Holidays operators such as XL tour operator were filed bank corrupt due to credit crunch and high fuel prices. Iberia worst hit by credit crunch it post 236 million Euros and 182 million Euros net loss respectively in financial year of 2008 and till 3rd quarter 2009. And Iberia and BA are trying to merger and save more than 400 million Euros per annum from their operations. 6.7. Socio-Cultural Iberia is flagship carrier of Spain and assumes its social responsibility by converting social action into a priority strategy through projects relating to the access to the transportation of passengers that require any manner of assistance and the giving over of hold space to transport humanitarian aid. During 2008 around EUR 3 million were earmarked for social action projects. It should be noted that Iberia continues to encourage its customers to participate in projects of this nature through the agreements entered into with the Spanish Red Cross and the Special Olympics and to involve its suppliers in social action projects such as the well-established collection of funds during the Christmas Campaign. 6.8. Technological Iberia has always been among the first to pass on to its customers any improvements offered by the new technologies to improve their comfort and save time. Electronic tickets; online check-in through a simple, procedure on Iberia.com; auto check-in machines at the main airports; an SMS information service of scheduled times and arrivals of flights via mobile. Apart from the auto check-in (check-in plus seat reservation) to more than 70 destinations, other advantages include the possibility of buying shuttle tickets, consulting bookings on any Iberia flight or accessing the Iberia Plus point programme. In 2008 close to 3.5 million boarding cards were issued by using auto check-in online facility. 6.9. Environmental According to the Intergovernmental Panel on Climate Change (IPCC), the aviation sector contributes only 2% of the total CO 2 emissions generated by the consumption of fossil fuels. Internal audits were conducted in 2008 to check adequate environmental management in the areas with significant environmental impacts. A total of 39 internal environmental audits were made in Iberia during 2008, entailing the equivalent of 42 days work. Iberia currently has a very modern fleet of aircraft. Just in the past five years it has retired 76 aircraft and incorporated 60 new ones. Which reduce fuel consumptions by 20% compared to earlier generation aircrafts. Company made 1 million Euros environmental investment. 7. British Airways 7.1. Strength Strength of airline is bringing perfect service in new fleet. And best aircraft have to provide comfortable service to customers. Level of BA operations is amazing and BA gets an advantage on its competitors to provide wider variety of service to travellers. BA has 245 plains of fleet and provides services to 550 destinations around the globe with code sharing and as member of Oneworld alliance and in 2008/09 company carried 33 million passengers. BA has its own terminal at London Heathrow Airport which gives them competitive advantage to its main competitors such as Virgin Atlantic airline. 7.2. Weakness British Airways opened officially terminal 5 on 14th march 2008 but the facilities for staff and customers were unorganised. Staff faced problems for car parking that effect the work duties and other side the technical problems with bag loading in the flights. BA still having problems with missing baggage. According to AEA BA missing baggage ratio is 15.6% per 1000. BA pension schemes is big issue for management they post  £2.7 billion loss in last financial year for pension scheme. And Iberia SA told them if BA will not control Pension losses they will discontinue merger process. 7.3. Opportunity BA is going for merger with Iberia SA which would save them 400 million Euros yearly. Increase in technology is playing important role such as online ticketing, and online check-in system is saving time and cost on operations. BA own terminal at Heathrow Airport is helping to increase flights and company is able to provide more relaxed environment. The luxurious lounge has also been well received with an increase of 20% for customer satisfaction. Around 21 million people used terminal during the year. 7.4. Threats BA has threats such as unreasonable increase in competition, oil prices, credit crunch, and environmental changing or global warming. BA post  £358 million and  £208 million net loss respectively in 2008/09 financial year and in second quarter of 2009 due to credit crunch and increase of oil prices. Carbon emission is big issue for airline industry. BA is leading airline in the world and had carbon footprint of 17.6 million tons in 2008. So many other airlines are offering similar products in cheap prices. In UK Virgin Atlantic Airline is main rival for BA which is trying to have its own terminal at Gatwik Airport. 7.5. Political/Legal Government review, ImperialAirways and BritishAirways were nationalised in 1939 to form BritishOverseasAirwaysCorporation (BOAC). In 1972 Government announced its intention to merge BEA and BOAC to form BritishAirways. The BritishAirways Group was established, which would eventually result in BOAC and BEA being dissolved on 31 March 1974 upon the formation of BritishAirways. In 1984 British Airways became PLC. And in 1987 British Airways privatised and completed merger with British Caledonian which was financially troubled that time. On January 9, 2009 the European Commissions Competition Service authorised BA and Iberia merger. 7.6. Economical Economical situation all around the globe is not good. Organisations are having problems with their finances and people are losing jobs companies are spending less for their survival in this credit crunch. People have not savings to spend on holidays. if people have to travel they are using other sources of transports or other cheap air lines. That is why BA posts a net loss of  £358 million and  £208 million in current financial year in 2nd quarter. And BA and Iberia are trying to merger and save more than 400 million Euros per annum from their operations. Interest rate is historically low in UK by Bank of England as 0.5%. 7.7. Socio-Culture Our Community Learning Centre close to our Waterside headquarters at Heathrow has welcomed nearly 50,000 young people and adult learners on a range of education programmes since its opening in 1999. Last years BA Fun Run raised in excess of  £55,000 for Cancer Research UK. BITC reported our total direct and in-kind donations for 2008/09 at  £5.4 million (2008:  £5.7 million). Of these, direct charitable donations amounted to  £444,000 (2008:  £398,000). 7.8. Technology BA does around 57000 surveys every month to get best knowledge what their customers want from them. Almost third of airline booking are now made online. With almost half of all Europe from UK site. Travellers can have access to their bookings or any changes via their mobile phone. They can check-in and also access real time arrival and departure information with online system. System is saving time as well as money of travellers and company. 7.9. Environmental Climate change is an issue of huge importance to us and company have long term commitment to address it. Company climate change programme covers four main areas: Policy measures to curb emissions growth Voluntary carbon offsetting Fuel efficiency Support for scientific research In March 2009 company carbon offset scheme became first airline offset product to meet the requirements of the UK Governments Quality Assurance Scheme. Company target is reduce company net CO2 emission by 50% by 2050.Meeting this target will require investment in new technology, sustainable bio-jet fuels and in cost-effective emissions reductions in other sectors of the economy through the creation of effective global carbon trading markets. Company continue to look for ways to improve fuel efficiency and over 600 projects have so far been assessed. Of these, 55 have been implemented. 8. Corporate changes On July 29, the Board of Directors of Iberia resolved to begin talks with British Airways on a potential merger between the two airlines through an exchange of shares. In relation to this transaction, Iberia acquired a strategic ownership interest in the share capital of British Airways in 2008, which represented 9.99% of British Airways share capital at December 31. Both companies continue to work on the complex process of negotiating an agreement and planning the transaction. On January 9, 2009 the European Commissions Competition Service authorised this merger. 9. Acquisition and Merger Merger is a complete absorption of one company by another, wherein the acquiring firm retains its identity and the acquired firm ceases to exist as a separate entity. (Ross, Westerfield, and Jordan. 2007) Acquisition is generic term used to describe transfer for ownership. Merger is narrow, technical term for particular legal procedure that may or may not follow an acquisition. (Reed and Lajoux. 1999) 9.1. Merger of Iberia and BA The proposed merger will result in the creation of a new holding company (TopCo) that will own both the existing airlines and whose shareholders will be the current British Airways and Iberia shareholders. Under the terms of the proposed merger, British Airways shareholders will receive one new ordinary share in TopCo for every existing British Airways ordinary share held by them and Iberia shareholders will receive 1.0205 new ordinary shares for every existing Iberia ordinary share held by them. On the basis of this exchange ratio, and after cancellation of the treasury shares held by Iberia and prior to the cancellation of the cross-shareholdings held by British Airways and Iberia in each other, British Airways shareholders will hold 55 per cent of TopCo and Iberia shareholders will hold 45 per cent. Iberia or TopCo will not provide any guarantee or use any cash or credit facilities to fund the BA pension schemes. Merger is expected to be completed in late 2010. 9.2. Benefits of Merger The combined firm would have 419 aircraft flying to 205 destinations, and strengthen the Oneworld alliance. British Airways customers will gain access to up to 59 new destinations, of which 13 will be in Latin America, while Iberias customers will gain up to 98 new destinations across the British Airways network. They will also be offered better frequencies and connections, more competitive prices, access to more VIP lounges and enhanced frequent flyer benefits BA and Iberia said it would save them a total of 400m Euros ($594m;  £358m) in costs a year. The new group will combine the two companies leading positions in the UK and Spain and enhance their strong presence in the international long haul markets, while retaining the individual brands and current operations of each airline. Enhanced customer benefits with a larger combined network for passengers and cargo and continued investment in new customer products and services. Highly complementary network fit worldwide, in particular combining British Airways strong presence in North America, Asia-Pacific and Africa with Iberias strong Latin American presence. Greater potential for future growth by optimising the dual hubs of London and Madrid. Enhanced scale and ability to compete with other major airlines and participate in future industry consolidation. Annual synergies of approximately â‚ ¬400m at budgeted exchange rates are expected by the end of the fifth year after the completion of the merger at cash cost of up to â‚ ¬350m. The synergies will be incremental to the existing value from the airlines joint business between the UK and Spain. Approximately one third of the synergies are expected to be revenue related (joint selling, network and revenue management benefits) with the balance coming from cost synergies in areas such as IT, fleet, maintenance and back office functions. Strong group management team to maximize the combined groups earnings potential and deliver synergy benefits while maintaining localised operational focus and accountability. 10. Stake Holders BA CEO Willie Walsh said This is good news for BA, our customers and our shareholders; we recognize we have strong brands and these will be retained. Iberia CEO Vazquez, who will become chairman of TopCo, said â€Å"The merger expected synergies should help both carriers return to profitability. This project represents a very significant potential benefit for the stakeholders of both companies.† Steve Turner, Unite national officer for civil aviation, said We need assurances from the outset from British Airways and Iberia that compulsory redundancies will be avoided and that the new airline will be the best in the business in terms of passenger service. It is imperative that both companies sit down as soon as possible with the unions here and in Spain to discuss how jobs and standards can be safeguarded. The main pilots union has given the agreement a cautious welcome, with the warning to act further that the announce parity between the two airlines must be real. Spanish cabin crew, who are currently involved in strike action, have demanded that two plus two equals four in terms of

Chicago Race Riot of 1919 Essay -- African American

Unit 4 Paper On July 27, 1919, a young black man named Eugene Williams swam past an invisible line of segregation at a popular public beach on Lake Michigan, Chicago. He was stoned by several white bystanders, knocked unconscious and drowned, and his death set off one of the bloodiest riots in Chicago’s history (Shogun 96). The Chicago race riot was not the result of the incident alone. Several factors, including the economic, social and political differences between blacks and whites, the post-war atmosphere and the psychology of race relations in 1919, combined to make Chicago a prime target for this event. Although the riot was a catalyst for several short-term solutions to the racial tensions, it did little to improve race relations in the long run. It was many years before the nation truly addressed the underlying conflicts that sparked the riot of 1919. This observation is reflected in many of author James Baldwin’s essays in which he emphasizes that positive change can only occur when both races recognize the Negro as an equal among men politically, economically and socially. There is some history that explains why the incident on that Chicago beach escalated to the point where 23 blacks and 15 whites were killed, 500 more were injured and 1,000 blacks were left homeless (96). When the local police were summoned to the scene, they refused to arrest the white man identified as the one who instigated the attack. It was generally acknowledged that the state should â€Å"look the other way† as long as private violence stayed at a low level (Waskow 265). This police indifference, viewed by most blacks as racial bias, played a major role in enraging the black population. In the wake of the Chica... ...on.† 1956. James Baldwin: Collected Essays. Ed. Toni Morrison. New York: Library of America, 1998: 606-613. Lee, Alfred McClung. Race Riot/by Alfred McClung Lee and Norman Daymond Humphrey. New York: The Dryden Press, 1943. Lee, Alfred McClung. Race riots aren’t necessary/by Alfred McClung Lee in cooperation with the American Council on Race Relations. New York: Public Affairs Committee, 1945. Mitchell, J. Paul. Race Riots in Black and White. Englewood Cliffs: Prentice-Hall, 1970. Sandburg, Carl. The Chicago Race Riots. New York: Harcourt, Brace and World, 1969. Shogan, Robert. The Detroit race riot; a study in violence, by Robert Shogan and Tom Craig. Philadelphia: Chilton Books, 1964. Waskow, Arthur I. â€Å"The 1919 race riots [microform]: a study in the connections between conflict and violence/Arthur I Waskow.† Madison: University of Wisconsin, 1963.

Free Grapes of Wrath Essays: Steinbecks Biblical References :: Grapes Wrath essays

Biblical References in The Grapes of Wrath The plot of John Steinbeck’s novel, The Grapes of Wrath, can easily be related to many biblical references as well as it could be applied to the daily struggles of the lives of Christians. Two particular portions of this novel stick out more than any other. Those are the characters of Jim Casey and Pa Joad. Many say that Jim Casey’s character could possibly be symbolically tied into the biblical hero of Moses. In the Bibles book of Exodus, Moses guided thousands of people (God’s family, the Israelites) out of severe slavery and harsh treatment in Egypt. From there he led them into the promised land of Canon that flowed with milk and honey. Much is the same when looking at The Grapes of Wrath. Steinbeck could possibly be trying to infer the Joad Family as being the struggling Israelites. Casey acts as a leader who directs the Joads out of famine and hard times during the 1930’s in Oklahoma and into California where they can begin a new life with hope and fu ture. This book can also be symbolic to the day by day walks in Christianity. For example when Pa Joad needs helps and seeks guidance, it is Jim Casey who he turns to. Those who follow Christ call upon God in desperate times. Steinbeck infers that Casey, who happens to be a preacher, is somewhat of a Christ figure to the Joad family. He even throws a hidden clue in his name. The initials of Jim Casey are the same of those of Jesus Christ. Steinbeck implies that Pa Joad is symbolically a typical Christian who is struggling in a world of sin. The famine and horrible conditions of the great depression stand for the sin that is surrounding this battling Christian. So as a final resort this child of God turns to Jesus Christ for salvation and release from the sin in his life. These two characters display both the giving and receiving sides of God’s love towards his children.

Hamlet: Tragedy of Failure :: Shakespeare Hamlet Essays

Hamlet: Tragedy of Failure   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   William Shakespeare's, Hamlet is a tragedy of failure, the failure of a man placed in circumstances and faced to deal with them successfully. Shakespeare uses different techniques to develop the characters in Hamlet. Throughout the play dramatic irony is used by allowing the audience to view the true actions of the characters before the characters disclose them. Shakespeare toys with the idea of appearances versus reality in the play, among these are Claudius, the play within the play, and Rosencrantz and Guildernstern.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hamlet's father, the king of Denmark, has suddenly died. Claudius, Hamlet's uncle, hastily marries Gertrude, Hamlet's mother, and more importantly they become the new king and queen. King Claudius is viewed as legitimately gaining control of the throne by everyone except Hamlet. Hamlet knows that there is "something rotten in the state of Denmark." His belief is verified when the guards inform him of a ghostly figure with close resemblance to the late king. The ghost reveals to Hamlet that while in the garden, Claudius poured poison in his ear. Claudius prays to be forgiven but his prayers are not sincere. Claudius, overcome with guilt, would prefer to keep his status then reveal what he did to King Hamlet.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The play within the play is useful because it allows Hamlet to verify the validity of the ghost. Usually plays are intended for entertainment purposes. The play is not real and the actors are playing a role.   In reality Hamlet makes it so that it is similar to what really happened to his father. Hamlet even goes as far as to instruct the actors appropriately.   He will prove that the ghost is truthful by the reaction on Claudius' face. The play appears to be harmless but it has a close parallel to what really happened to the late King Hamlet.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rosencrantz and Guildernstern, who are the king's spies, pretend to be friends to Hamlet. The king has sent for them to investigate Hamlet's madness and what he suspects about his father's death. This is a contradiction because later Claudius says that Hamlet's troubles are unknown. Hamlet not being the fool also pretends to be friends to Rosencrantz and Guildernstern. He reveals to them that he is aware of their intentions when he says "were you not sent for." Claudius, fearing Hamlet knows too much sends him with Rosencrantz and Guildernstern to England to Hamlet: Tragedy of Failure :: Shakespeare Hamlet Essays Hamlet: Tragedy of Failure   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   William Shakespeare's, Hamlet is a tragedy of failure, the failure of a man placed in circumstances and faced to deal with them successfully. Shakespeare uses different techniques to develop the characters in Hamlet. Throughout the play dramatic irony is used by allowing the audience to view the true actions of the characters before the characters disclose them. Shakespeare toys with the idea of appearances versus reality in the play, among these are Claudius, the play within the play, and Rosencrantz and Guildernstern.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hamlet's father, the king of Denmark, has suddenly died. Claudius, Hamlet's uncle, hastily marries Gertrude, Hamlet's mother, and more importantly they become the new king and queen. King Claudius is viewed as legitimately gaining control of the throne by everyone except Hamlet. Hamlet knows that there is "something rotten in the state of Denmark." His belief is verified when the guards inform him of a ghostly figure with close resemblance to the late king. The ghost reveals to Hamlet that while in the garden, Claudius poured poison in his ear. Claudius prays to be forgiven but his prayers are not sincere. Claudius, overcome with guilt, would prefer to keep his status then reveal what he did to King Hamlet.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The play within the play is useful because it allows Hamlet to verify the validity of the ghost. Usually plays are intended for entertainment purposes. The play is not real and the actors are playing a role.   In reality Hamlet makes it so that it is similar to what really happened to his father. Hamlet even goes as far as to instruct the actors appropriately.   He will prove that the ghost is truthful by the reaction on Claudius' face. The play appears to be harmless but it has a close parallel to what really happened to the late King Hamlet.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rosencrantz and Guildernstern, who are the king's spies, pretend to be friends to Hamlet. The king has sent for them to investigate Hamlet's madness and what he suspects about his father's death. This is a contradiction because later Claudius says that Hamlet's troubles are unknown. Hamlet not being the fool also pretends to be friends to Rosencrantz and Guildernstern. He reveals to them that he is aware of their intentions when he says "were you not sent for." Claudius, fearing Hamlet knows too much sends him with Rosencrantz and Guildernstern to England to

Fly Dubai Essay

Introduction: Dubai is considered one of the most important trading hubs in the Middle East region. Its rapid growth in its major infrastructure elements had attracted many multinational companies across the world to open their regional offices in the city. This had its positive effects on Dubai economical growth as it became a golden gate for regional Middle East businessmen to trade with other international companies. As a result of this, the need for a low cost airline that provides its services for business men within the region had increased. The city experience with the airline industry is not new as it is the home city of Fly Emirates, which is considered one of the best airlines in the region. This industry had its great effect on Dubai economical growth in the past 20 years and will have its strong impact in shaping the emirate future. In March 2008, the second low cost airline was lunched under the name of Flydubai and started its operations in Dubai International Airport Terminal 2 in June 2009. (For more information on Flydubai and its operations, please refer to Appendix 1). We have defined our relevant market for Flydubai as a low cost carrier (LCC) within the product form level. Being positioned as a low cost national airline carrier, it’s facing a high competition from other national airlines which force the relevant market to be within the product form. (For more information on the relevant market please refer to appendix 2). This paper will focus on presenting an environmental scan of the airline industry within the Middle East region during the time frame of 3 years (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major key trends in the macro environment of Flydubai, we have addressed several issues that include the political, social and economical trends. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in march 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being fully owned by Dubai government and enjoy the full facilities offered in terminal 2 at Dubai International Airport, the company is having a competitive advantage compared to its rivals in the market as it enjoy the full government support and airport services. Furthermore, the current government trend in the labor force is towards emiratization and protecting labors rights. Being a part of the Fly Emirates Group, the organization will face no problem in emiratization as it will follow Fly Emirates emiratization strategy. The major challenge that Flydubai will face is being able to offer high paid jobs and reduce its operational costs as it is considered a low cost airline company. Living in the current financial crises era, Flydubai was established in one of the most difficult time the country economy had faced in the last 25 years. â€Å"Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009†, according to analysts (Arabian Business, 2009). This information may be considered negative to many airline companies but it may be positive to a low cost airline like Flydubai as people are now focusing more in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices is increasing. Furthermore, consumer behavior is changing towards low cost airlines especially in the Middle East region as consumers are persuaded by low prices and a better service offered by low cost airlines. According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era (Glass, 2008). According to Dubai department of Tourism and commerce marketing â€Å"3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008†. This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. This figure shows that Flydubai will see a future growth rates in the coming 3 years as terrorism sector restore its high figures after overcoming the current downturn. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. Business travelers are changing their perception of low cost carriers, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE. This shows a trend of an increasing demand for low cost carriers in the next three years (High time for low cost carriers, 2008). (For in depth information on the analysis of the macro environment of the airline industry please refer to Appendix 3) In identifying the major key trends in the micro environment the following aspects that includes, Customers, Employees, media, shareholders, competitors and suppliers. Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customer’s decision process on which airlines they choose to travel with. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (www.realtyna.com). This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. The Employees of Flydubai have good experiences and they were carefully selected from twelve different nationalities. According to Kenneth Gile, chief operating officer of Flydubai said: â€Å"We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours – this is impressive by any standard† (Sambidge, 2009). Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The main strategy that Flydubai is willing to use for their marketing strategy is through word of mouth (buzz). This is because Flydubai is a low cost airline; they tend to set low budgets for their advertisements to keep their prices low. The direct competitors of Flydubai are Air Arabia and Al Jazeerah airlines because these two airlines are also low cost airlines in the same country as Flydubai. However, the major competitor of Flydubai is Air Arabia because, first of all, they are the first to claim about low cost airlines in the Middle East region. Moreover, they hold the highest market share in the relevant market as identified before. Our market share comparing to those two carries are low because Flydubai just recently launched to the market. But, within the next three years we expect rapid growth in the market share because Dubai is a destination for tourists. The major indirect competitor is Fly Emirates which stands as the leader in airline industry in the relevant market and it will keep its performance in the next three years. The second indirect competitor is Etihad Airlines which is growing fast because of the unlimited support from Abu Dhabi government. In addition, those airline carriers make low price offers for the same destination that we have flight lines to. The supplier of Flydubai is Boeing. Flydubai announced an order of 50 next generation 737 aircraft from Boeing. Sheikh Ahmed bin Saeed al Maktoum said: â€Å"The Boeing Next-Generation 737 is ideally suited to our mission to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai.†(For more information on the micro environment analysis, please refer to Appendix 4). Implications: Primary demand: Low cost airlines are focusing on customers who are price conscious. The number of customers using the LCC airlines is increasing and it will continue growing in the next three years (www.gulf-daily-news.com). This is because, first of all, the percentage of tourists will increase by 40% within the next three years which shows that the market share of LCC will increase as well. Secondly, because of the economic condition, many people tend to save money and spend it on low cost airlines to travel more to the desired destinations. Users of Low cost airlines contain all different ages and nationalities. Moreover, cost is one of the main factors that affect customer’s ability to buy. The costs of these carriers are low and will continue to remain low in the next three years. This will increase customer’s ability and willingness to buy. Selective demand We can define the consumer decision making process as an extensive problem solving level, where they are introduced to a complete new brand with low brand knowledge. So, Flydubai should infusive more on their brand identity through the media and other communication types in order to enrich consumer’s knowledge. Once Flydubai had increased the level of consumer knowledge, we expect huge increase in market share in the next three years because the decision making process is going to shift from extensive problem solving to routine which is low information search about the company. Therefore, we expect major change within the next three year upon the factors we mentioned above. Segmentation: As for segmentation we expect to see a rise in the population of the UAE in the following 3 years. According to the electronic portal of Gulf News the population of UAE is approaching six million as of now and it is expected to escalate even further by the end of this year. An increase in construction in the coming years requires more labor to be imported from foreign countries, thus increasing the number of potential customers (low income and middle-class lifestyles) who might want to use our services. Moreover, economic boom can also be a factor for businessmen to travel to and from Dubai more frequently. In addition, the number of students travelling to the UAE for education is expected to increase in the near future; this implies that they will most probably select Flydubai as their primary mode of transport to travel to and from the UAE, since the economic condition shows very little signs of improvement in the near future. More tourists are expected to arrive in the UAE within the near future out of which a section of them are extremely price sensitive travelers. Another scenario would be that the current economic downturn continues to effect economies world-wide within the coming three years increasing the number of price-sensitive customers in the eight markets we operate in. To keep up with the projected demand, Flydubai is planning to increase its fleet size from 5 (currently) to 54 aircrafts in the coming years. An increase in fleet size would allow Flydubai not only to accommodate a large number of clients but also expand its reach in terms of destinations. Conversely, the announcement of the new GCC rail network which is the new transportation class in our relevant market is expected to have a slight negative effect on Flydubai’s operations in terms of loosing clients that fall in our target segmentation. The GCC rail network and Flydubai have one common destination which is Qatar. Once the GCC rail network begins its operations there is a high possibility of losing out on our current and potential clients. (For more information on segmentation please refer to appendix 5). Competitor analysis Our major competitive in our relative market is Air Arabia and then Al Jazeera Airlines. Air Arabia is holding major market share because they are the first to claim about launching first low cost airlines in Middle East region. However, Flydubai can compete with those two direct competitors when we focus on our competitive advantage which is price leadership. Also, location is another important factor due the number of travelers that are using Dubai Airport comparing to Sharjah Airport. In addition, being part of the Emirates Group will add more value to Flydubai brand equity which will make it easier to make customers shift toward our company within the next three years. (For more information on competitor analysis, please refer to Appendix 6) Conclusion: In conclusion after analyzing the environmental micro and macro trend for Flydubai, we observed that there are two major changes in our relevant market. First, the increase of the tourism level in Dubai as we expect the current economic downturn era to change its direction towards positive figures in the next three years. Also, the companies’ holders and businessmen attitude towards low cost airlines is changing by using it as these airlines are providing business men services aboard such a business class and wireless internet connection. The number of competitors within the low cost airline industry is going to increase in the coming years as new airlines such as Bahrain Airlines starts its operation this year. Secondly, full service airlines are expanding their market towards low cost airline by introducing low price tickets that attract price sensitive consumers. We expect that within the next ten years a new class level will enter the market in the GCC region which is trains transportation. Also, a new form level will emerge in the relevant market which is a combination between full services and low cost carriers. Finally, within the next three years we expect those changes in the relevant market to be reshaped affecting the primary and selective demand. Bibliography (2009, October 18). Flydubai airline. Retrieved from http://www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, & Katsioloudes, M. (2008). Positions and positioning: strategy simply stated. Emerald Group Publishing Limited, 9(5), Retrieved from http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/3300090502.html doi: 1751-5637 (2009). Environmental scanning. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Environmental_scanning (2009). Flydubai. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Flydubai(n.d.). flydubai, who we are. Retrieved from http://www.Flydubai.com/whoweare/fleet.aspx (2009, June 8). Two more tough years for the airlines. Retrieved from http://www.eturbonews.com/9675/two-more-tough-years-airlines Nagraj, A. (2009, September 16). Gloomy skies for the airline industry. Retrieved from http://www.kippreport.com/2009/09/gloomy-skies-for-the-airline-industry/ Centre for Asia Pacific Aviation, Initials. (2009, October 15). Middle East LCC wrap: Air Arabia, Jazeera, Flydubai, nasair, sama and Bahrain Air. Retrieved from http://www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, & Kapadia, S. (2007). Air Arabia, Priced so that you can fly [5-14]. (Adobe Digital Edition Version), Retrieved from http://ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, & Hiam, A. (n.d.). market segmentation. Retrieved from http://www.quickmba.com/marketing/market-segmentation/ (2009, 10 07). UAE population reaches six million. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA (2009, 10 07). Expat numbers rise rapidly as UAE population touches 6m. Retrieved from http://uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm (2009, April 7). FlyDubai opens for business with flights to Beirut and Amman. Retrieved from http://www.ameinfo.com/191649.html (2009, October 8). Number of tourists in Dubai set to grow by 40 per cent . Retrieved from http://74.125.153.132/search?q=cache:EPQhPUeolAEJ:www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http://www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html&cd=1&hl=ar&ct=clnk&gl=ae Sambidge, Initials. (2009, March 18). flydubai appoints pilots, cabin crew. Retrieved from http://www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. (2009, August 11). Dubai tourists up 5% in H1 – official. Retrieved from http://www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1—official (2009, 10 07). UAE population. Retrieved from http://archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. (2009, June 16). Dubai’s First Low Cost Airline Takes Off. Retrieved from http://multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. (2009, June 16). Dubai’s First Low Cost Airline Takes Off. Retrieved from http://www.zawya.com/story.cfm/sidZAWYA20090616081711

The Mojito is a very well-known Cuban drink

The Mojito is a very long-familiar Cuban jollify, but this was non unceasingly the case. There was quite a fewer days that passed before this subscribe became what it is to mean solar day. The ingredients for this corking tasting alcoholic beverageism ar atomic number 53 of a kind and though tweaked a bit over the years, are subdued the same ones utilise today. hotshot populace that really contributed to the establishment of this amazing crispen was Sir Francis Drake. Another famous name that gave this beverage in some popularity was the writer Ernest Hemingway. This popular inebriety was discovered decades ago and is still lucky today.The traditional Mojito consists of 5 ingredients sparkling piss, duster rum, view, lime juice, and sugar. The recipe originally from the island of Cuba, virtually often consists of spearmint or Yerba Buena, a popular mint on the island. The mint and citrus is used in purchase order to reduce the strong kick of the uncontaminati ng rum. Due to its sweet taste, the Mojito has become a popular summer drink. When making a Mojito, the mint leaves and sugar are added front followed by the lime juice. After, the leaves must lightly be mashed up, but only abounding for the oils to be released.The rum is then added and the form is stirred in order to ascension the leaves and the sugar to dissolve. Last but not least, the drink is then topped with keynote water and whole ice cubes to pull a better presentation. Some hotels in Havana, Cuba, add Angostura which helps to cut the scent the mojito presents. Angostura is a liquid make up of water and 44. 7 % alcohol. A hotel guest in Cuba may work their mojito served with fresh lime instead of lemon. This similarly can depend on the avoidkeep preparing the drink. There are other shipway the mojito can be do in order to give the drink a different taste.Some people narrate that this drink was invented by the African slaves that worked in the sugar cane fields in Cuba let outing as the name Mojito comes from the African word mojo which nitty-gritty to entrust a little spell (http//havanajournal. com/culture/ founding/cuban-mojito-history-and-recipe/). There are quite a few of these rum-based drinks, but the original is the or so popular. Though Cuba is said to be the Mojitos birthplace, many would debate otherwise. The Mojito has been traced to a nineteenth century drink known as El Draque, named by and by Sir Francis Drake (http//iml. ou. ufl. edu/projects/fall12/araujo_J/history. html). The Draque was originally made with sugar, lime, mint, and aguardiente. Aguardiente is a clear alcoholic drink that looks like vodka, but consists of a high alcohol percentage. It is made in Colombia, and means sizzling or fire water. In older times this drink was used in a healthful way. They would place the liquor in a bottle with a dead snake and let it set for a termination of time. After some time it was used as a rubbing alcohol for muscl e pains. The 1800s was the turning mastermind for the mojito.Thanks to the establishment of Bacardi in the 1800s, the popularity of the Mojito alternate rocketed. In 1940 Federick Villoch changed this sweet tropical drinks name from El Draque to the mojito (http//www1. bacardi. com//us/en-us/originalmojito/history). While it was not originally called a Mojito, the ingredients used back then are still the same ones used today. One famous man who very more than enjoyed this drink was the writer Ernest Hemingway. His love for this drink caused him to write My Mojito in La Bodeguita which translates My rum cocktail in the Bodega.The title of the book came from the lay off La Bodeguita del Medio which Hemingway helped make famous. In the bar today you can still see his writings on the walls. The bar was opened in 1942 by Angel Martinez. It was effected next to a printing store which gave the little bar more customers who halt by for a drink after business. The bar became the new drinking station and in no time the place was always packed. In 1950, Martinez changed the name from La Casa Martinez to La Bodequita del Medio and has stayed that way ever since (http//bodeguita. om. ua/? page_id=6218&lang=en). The imposture of the mojito was not planned, but it did produce a revolutionary product that is still to this day enjoyed worldwide. The ingredients are easy to find and the drink, though meticulous in detail, is well worth the time spent. Many people consume contributed to its success, and due to this success the mojito will get across to thrive. This gives just a little track that this well-made drink will stop to have success for many years to come.Works Citedhttp//bodeguita.com.ua/?page_id=6218&lang=en. (n.d.). http//havanajournal.com/culture/entry/cuban-mojito-history-and-recipe/. (n.d.). http//iml.jou.ufl.edu/projects/fall12/araujo_J/history.html. (n.d.). http//www1.bacardi.com//us/en-us/originalmojito/history. (n.d.).

Cici’s Pizza Research Paper Essay

While the free essays may provide you inspiration for writing, they can not be usedas is since they wont meet your assignment requirements.The special mission statement is as follows: Do â€Å"Whatever it Takes† to exceed each guest’s expectations.Background CiCi’s Enterprise is an American style buffet restaurant chain based in Coppell, Texas. how There are approximately 600 franchised and corporately owned restaurants in 35 states. The company was founded in 1985 in Plano, Texas by Joe Croce and Mike Cole.An argumentative first essay is among the many academic essay types.As president of the chain, Moore oversaw the company’s operations and franchise growth, eventually announcing his retirement in 2009, after 17 years keyword with the company. Michael Shumsky took over after Moore retired in late 2009. He had previously served as CEO of La Madeleine Restaurant, Inc. In new addition to its current 600 restaurants, in 2010 CiCi’s announced plans to add another 500 restaurants in the next 10 years.

Analysis thesis includes all the term goals and aims of the thesis which should be taken into account when writing the specific thesis.Environmental AnalysisSWOT The strengths of CiCi’s pizza make it one of the best in the industry. It offers a unique buffet experience with so many pizza varieties. Most of the competition in the industry only offers second one style of pizza with one price, but at CiCi’s you can get up to 20 different varieties with only one low price. If you don’t want to sit in the family oriented restaurant with the best customer service and eat then you have the option to order take out.Research is a kind of research conducted.Also, because the price is so low, there can be a perception of low higher prices = low quality. The one other thing that is holding CiCi’s back from being in the top five is that there is 15 states in the US that so not have a CiCi’s in them.Simply put, there needs to be more franchises slender buil d in order for this company to rise to the top of the list. (JMC Restaurant Distribution INC.

As an example, let us look at a few of the pizzas Pizza Hut has promoted.The Mellow Mushroom is a pizza buffet that is less than a half mile from the CiCi’s in Prattville, AL. Mellow Mushroom offers similar services but at a higher price. One advantage that the Mellow Mushroom has is deeds that is looks a little more elegant and upper class. People who are looking for more formal dinner experience would be likely to go to Mellow Mushroom.Last, it has always valued satisfaction and customer support.All these companies are within a 20 mile radius.In a lucrative market like the pizza one, the more competitors the better the customer service because it is so competitive. Market Analysis The pizza market can be very lucrative, therefore it is very competitive. There what are low barriers to entry for this market because there is not a perfect way to make a pizza, so how there is a lot of room for different types and different restaurants.

The way to guard yourself would be to do your homework.According to â€Å"Pizza Power†, PMQ magazine’s (Pizza Marketing Quarterly) Annual Industry Analysis, of the 67,554 pizza stores in the US, 59% are independently owned and control 51% of total pizza sales. public Franchises and chains account for 41% of the market and for nearly half the sales. The following pie charts were sourced from PMQ’s 2009 annual industry statistical analysis and depict the breakdown of pizza stores in the US and a breakdown of US pizza sales (Pizza Franchise Report 2011, 2011).CiCi’s pizza is included into the other very top chains 15%.Moreover, its crucial for a student to understand sides of an argument.This is compared to only 7% of those aged over 65 eating at least one pizza per month. Pizza also proved popular with parents. About 20% of the parents surveyed said that they purchase pizza more than three times per month, compared to 12% of adults with no children (Pi zza Franchise Report 2011, 2011). This customer group covers much of the target market for CiCi’s pizza.

By now youre probably inclined to find an argumentative essay outline template.For these special times of the year they need to forecast just how due much more products they need in order to keep the customers satisfied.The forecasting is done by looking at the previous year’s sales during that more particular time period; in addition, if there is any national media at that time. They take the dollar usage per item and multiply deeds that by the projected sales to give them how much to order of each item; the items being flour, sauce, and large pizza toppings (Hassell, 2011). Demand Forecasting cannot be done before there is a proper count of the inventory.Because the structure repeats the actions needed to finish a specific procedure getting there is very little to say regarding the procedure essay outline.The company as a whole tries to keep food cost percentages at 28% or lower, with labor cost of 18. 5% or lower (Hassell, 2011). Once the forecasting is done, then it is time to place the order. CiCi’s uses an online order management system called ESOS (Exhibition & Sponsorship Ordering System).

Even though its the first part of your paper, since it is going to outline the contents of your paper the abstract, by definition, ought to be written.CiCi’s has become such a powerful force in the pizza industry partly because of attention to detail in the transportation channel. They own their own transportation service.JMC restaurant distribution Inc. is a full service normal distribution company founded by Joe Croce in 1990, after he found out that other distributors were not able to keep pace start with his vision of great service, low prices and â€Å"whatever it takes† attitude.Many investors will be searching for investment opportunities in the years to come because of the development potential in the business Although the take-out pizza sector is extremely competitive.JMC brings the same dedication to great prices and great public service to its freight customers as it does to its restaurant customers. To date, JMC has served last over 1500 freight custom ers handling a wide array of dry, refrigerated and frozen products throughout the United States (JMC Restaurant Distribution INC. , 2011).Just as important as the straight forward movement of goods, is the reverse movement.

Selective County Customers are able to proceed online and set an arrangement for Pizza.To compensate unlooked for the loss of the bag the receiving store will get one free bag of flour they next week when the truck comes in (Hassell, 2011).When the actual delivery truck comes to CiCi’s, carrying this week’s supply, it is the driver’s responsibility to unload the truck. The employees at the restaurant do not help start with unloading. It takes about 45 minutes to completely get all the products off the truck and into the store (Hassell, 2011).Qualified for.Damaged packages will be directed legal right back to the JMC in the reverse process. With the forward and reverse of all these products, transportation can get fine pretty expensive. The facility locations are very important because of this. CiCi’s has a total of three distribution facilities that are strategically placed.

A job cited entry has to be contained at the close of the essay.(JMC Restaurant Distribution INC. , 2011) That is where the CiCi’s in Prattville Alabama gets all of its products. Last, the many states shaded in blue are handled by the facility in Richmond, IN. All the facility locations were made with the main roads, possible traffic, and distance in mind.Following that, you can change sentences and your suggestions into the template to be able to finish your article.â€Å"Hi, welcome to CiCi’s! † is the phrase that every employee must memorize and say to every customer that comes into the restaurant. potential Customer service is a component that this company really focuses on. On the website they have a list of guest promises that they stand by. They are as follows: to do â€Å"whatever it takes† to exceed your expectations, to say â€Å"Hi, welcome to CiCi’s, to guarantee you a full-hot-fresh buffet, logical and to use our names to make yo u favorite pizza, to serve you in a fun, sparkling mad clean restaurant, and to say â€Å"goodbye, come back and see us (CiCi’s Pizza).

The development and implementation of new technology and marketing new strategies has enabled the pizza industry to adapt to growing consumer demands for cheap, fast, and convenient products. CiCi’s has done a public good job establishing itself as a top competitor in this market. In order for CiCi’s to compete with the top pizza franchises in the market, such as Pizza Hut, they need to get more creative. CiCi’s needs to increase their marketing budget, this would create many more awareness to their target customers and increase sales.This great company has expanded from one restaurant in Plano, Texas to over 600 in 35 states in 25 years.That is a great accomplishment, and they are not done yet. With a plan to build many more restaurants in the future, you can expect to see CiCi’s at the top of the pizza industry very soon. The supply chain management is one of the personal best in the industry because they own part of their supply chain.Retrieved No vember 30, 2011, from wikipedia. com: http://en. wikipedia.org/wiki/CiCi’s_Pizza JMC Restaurant Distribution INC.html Pizza Franchise Report 2011. (2011).Retrieved late November 24, 2011, from Franchisedirect. com: http://www.