Saturday, May 11, 2019

Identify how fundamental marketing techniques have been used to launch Essay - 1

see how fundamental market techniques have been used to launch a successful product - Essay prototypeIt provides platforms and solutions for the consumers accessibility to time-sensitive information through telephone, telecommunicate, text messaging, Internet, and all intranet-based applications (Frenzel 2004).Marketing is the practice of management that efficaciously and beneficially recognizes, foresees and satisfies customer requirements (Chartered Institute of Marketing, n.d.) Marketing concept, according to Kotler and associates (2008), is a customer-centered philosophy that productive sales and fitted investment returns are achievable when customer needs are met. It is focused on customer orientation, business-and-customer relationship and customer satisfaction (Kotler, 5)Marketing is an essential element of every commercial business, apart from the product type, environs, soft touch market, or the service provided. With the arrival of modern technology, particularly the internet, innovative business forms have surfaced necessitating an array of marketing techniques to magnetize and maintain customers.Before 2002, BlackBerry was principally a wireless electronic mail solution, chiefly targeted on the upper corporate sector. Partly based and highlighted from the old logo of BlackBerry phones, its original post positioning was to be the best wireless email solution for business. (Our Work BlackBerry Connecting a independent Brand with its Users 2010).The increase in technology shifts and the impact of BlackBerry branding on the development of the prevalent mobile communication market and its effect on consumer requirements and behaviours, prompted RIM marketing group to implement a repositioning of the BlackBerry brand A repositioning that is beyond short-lived fashionable technology and email usefulness (Our Work BlackBerry Connecting a Breakaway Brand with its Users 2010).In 2002, the Research in Motion, in concert with Landor, a top branding e xpert, redesigned BlackBerrys

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